In a consumer-driven economy, it’s no doubt that manufacturing companies are integral in businesses. That is why in a growing industry like CBD, there is also a growing trend in the number of CBD manufacturing companies.
With the increase in competition, the pressure of being a reputable company in the industry is one of the biggest challenges manufacturing companies face. CBD manufacturing companies are expected to continuously improve production processing and provide products that are in compliance with quality standards.
While there are important factors that affect how potential clients choose a private label CBD manufacturer, it is important to keep and maintain existing customers by quitting bad habits. CBD manufacturers as all businesses do should aim for creating customers who stay. To do so, here are 3 bad habits CBD manufacturers need to quit:
Examples of Bait-and-Switch includes advertising a product for a certain amount, but in reality, it is much more expensive than stated, or claiming that the product is no longer available and offering another similar product of the same price but of inferior quality. This scheme is common in many businesses in different industries.
In the CBD market, it is when customers expect high-quality products but instead receive CBD products with low quality. This is done by luring potential customers and using a certificate of analysis (CoA) of one batch with great quality results as “bait”, and once customers agree to purchase, then the CBD manufacturing company will send low-quality CBD products.
Potential customers take the “bait” because CoA can build the trust of potential customers that the manufacturing company produces good quality CBD products. CoA contains information such as the amount of CBD and THC, other cannabinoids included, and whether the batch was tested in a reliable laboratory.
This bad habit deceives customers deliberately to secure unlawful financial gain. Producing products that were promised is an important habit to build consumer trust.
2. Manufacturing CBD products in an unsafe environment.
CBD products are marketed for health-related purposes. That is why it is very important that the products are being manufactured in a clean and safe environment. Extraction and manufacturing done in an unsafe environment would not only cause low-quality products that can potentially harm the intended user, and an unsafe working environment is also dangerous for the manufacturer's employees.
CBD manufacturers should have a Class 1, Division 1 or C1D1 clean room for extracting and manufacturing CBD products. C1D1 cleanroom is a well-ventilated space for temperature regulation and equipped with systems and tools that are compliant and certified.
The process of extracting CBD products needs careful planning. If the workplace is not properly ventilated, and the clouds of dust or vapors start to concentrate, it may ignite a fire and cause disastrous consequences. A C1D1 for CBD manufacturing becomes a safe environment when:
the location has passed zoning ordinance and approved by the state and city;
it has proper equipment that is effective and has the capacity;
to handle a considerable amount of materials;
proper training is provided to employees and there is a full; and
there is a good understanding of the machines and instruments used for extraction and manufacturing.
3. Using imported CBD and selling as a domestic CBD grown in the US
This year, the US Hemp Authority started to standardize the quality control of CBD products and to create a safer CBD industry in the country. This creates more trustworthy CBD manufacturers in the United States that follow industry guidelines and quality standards. Aside from that many of the high-quality hemp farms can be found in the US.
That is why it is a bad practice to manufacture products claiming that the CBD was extracted and grown in the US when it was actually imported. Imported CBD may come from unknown farms with poor farming practices, thus producing low-quality CBD that would also produce low-quality CBD products.
Selling CBD products with low quality is one thing, and deceiving customers that it was grown domestically is another. This is dishonesty and deception can easily be considered as fraud. It will not only impact the business but could possibly create a negative impact on the CBD industry in the United States.
Why is this important?
If CBD manufacturers do not quit these bad habits, the customers will stay away, and the business will fall. Potential customers will be more attracted to businesses who meet clients’ expectations. Especially that the foundation of any business is customers. Quitting these bad habits does not only attract new customers, but it will also make sure that every customer becomes a long-haul partner.